From shaving of the bones to the injection methods

Asians and westerners have different views on beauty. Westerners tend to think that a person with high cheekbones and sharp chins is beautiful.

Therefore there aren't any procedures in western cosmetic surgery that reduces the cheekbones or the chin. Instead there are procedures that raise the chin and cheekbones through silicon insertion. Most rhinoplasty in the west involves lowering the nose not raising it. Many physicians have little or no experience with double eyelid surgery.

Korean women have a very different perspective on facial shaping surgery from western women. Korean women consider high cheekbones to be bad luck and because it makes them look fierce, request lowering them and also request narrower chins.

There are also many requests to correct for small chin ends, long chins, and protruding lower chins due to misaligned teeth. Hence surgical procedures that make the face smaller have developed in Asia and Korean physicians have more knowledge and experience with such procedures.

In the past, a typical procedure would shave away bones from the face, but new techniques employing the injections into the masseter is now very popular.

The injections take a very short amount of time and the cost is only one fifth of surgery. The effect of the injection wears out after 3 to 6 months, but there are no risks, because muscle that has been reduced does not regain its size. In addition, the injections are rarely accompanied by any side effects such as swelling, numbness, and general nerve pains, and there are no resulting scars.

Immediate return to daily life such as golf, swimming, and other exercises is possible after a procedure and make up is possible as well, making it a popular choice for women in their thirties and forties.