Browsing the web can most likely lead you right to discount websites. Why not, when they are flashing those too-good-to-true prices for a service or a product that usually would cost you an arm and a leg.

The choices can range from vacations, watches, hotels, dresses, shoes and even the latest phones. Quite interestingly, cosmetic surgery services are also one of those with prices dramatically slashed. As much as our pockets benefit from this, experts are raising concerns because it led a lot of online shoppers to act on impulse.

How discount website works

It’s really pretty simple how these types of websites work. Most people who click through them are drawn by ads placed in social networking sites and many others on the web. It is really easy to get drawn to it, because who wouldn’t be attracted to an add offering unbelievable discounts on a range of deals?

The first step would require you to sign up with the discount website, and you may even choose to get e-mail alerts for your own city daily. Then you can choose from the list of deals that the site opens daily. The catch here is that you the deal run for a couple of hours to couple of days only, leaving buyers to act fast before time runs out. In some cases vouchers are limited making it some deals highly competitive.

So basically the idea of the entire approach is that people tend to buy something when they see that it is only going to be available for a limited time.

Discount websites and cosmetic procedures

Cosmetic procedures being sold at discount sites both serve an advantage and disadvantage. It is clear that the pros to having procedures costing hundreds to thousands of dollars cut down at least 30%-50% certainly seals the deal for many.

A lot of individuals on a shoestring budget would be rejoicing seeing that they don’t have to worry that their procedure is not covered by insurance. These discount sites pretty much covers it all.

But the problem here now is that people become sucked in for the wrong reasons. In fact the British Association of Aesthetic Plastic Surgeons (BAAPS) is calling attention into this because this type of advertising is pushing people to get services that they should take time to carefully consider.

The association also stressed that members of the industry should discontinue unethical advertising. And rightfully so because this pressures people, especially those considered to be the vulnerable market to fall for it, even without thoroughly deciding on it.

Sir Bruce Keogh of the NHS also said that there should be stricter regulations on aggressive marketing techniques.

Aside from the hasty decision-making, these limited time discount procedures places patients at risk for getting poor quality results. The time to carefully deliberate is already scratched out of the equation which is actually vital to making sure that you have safe and quality cosmetic results.

Research showed that cosmetic surgery rates increased by 20% since 2008, and this was attributed to irresponsible and untruthful advertising. So the next time you see another cosmetic procedure at significantly lowered prices make sure that you think twice before you hit BUY.